The strategies and channel that we commonly use to market our product and reach our target customers include: Telephone calls, google meet and/or zoom link for virtual meetings to share market information with target customers. Distributing flyers/leaflets about our product and its health benefits and industrial uses in strategic locations. Advertising our product via television, community radio and newspapers/newsletters. Engaging in word of mouth, trade shows and use of sales agents and distributors in all regions in Tanzania. Also, we carrying out a market survey and customer discovery study to identify the needs of customers.  Our newly developed sales and marketing strategy requires to move beyond these strategies to modern marketing tools such as advertisement through website and social media platforms (such as Twitter, Facebook, Instagram). We estimate to spend between 2% and 5% of our sales revenue on marketing our product through social media to be able to reach 10,000 customers by 2025.  We sell our product to businesses and end-user customers that include: individual consumers, supermarkets, mini-supermarkets, small shops, hotels and restaurants. The customers   are paying for cassava flour through direct sales, retail and wholesale payment.  Credit payment terms for Supermarkets (30 days); Min super-markets (20 days); Small shops (20 days); Hotels (10 days), and Restaurants (10 days).  Contribution by revenue streams is Supermarkets (10%); Min super-markets (10%); Small shops (20%); Hotels (30%), and Restaurants (30 %) as indicated below:

In addition, the company practices circular product design criteria that requires us to design products that are lighter than comparable products on the market since lighter products usually require less material and need less energy to transport. We are designing parking materials/ sacks that use less / small quantities of cassava flour per parking sack. We design cassava flour parking material that weighs 5 kgs (instead of 25 kgs). This requires less energy for transport, especially when children are involved in purchasing and transporting cassava flour to their homes. Furthermore, the company informed by circular product design criteria is manufacturing high quality cassava flour for multiple functions/ uses. As part of its marketing strategy, the company educates the target customers on the multiple uses of cassava flour that include: food uses, medicine uses and industrial uses. Food uses include: Making pottage, porridge, bread, biscuits, burns, and cakes. Medicinal uses include: Stabilizing blood pressure and blood sugar/Diabetes; Refreshment for tiredness; Rehydration to people with diarrhea, sepsis and vomiting, labor to women when giving birth; Industrial uses include: Making starch, adhesives/glue/gum, alcohol, ethanol, biofuels, tyres, and sweetener. Also, cassava flour is gluten-free and particularly rich in vitamin C, an important vitamin that acts as an antioxidant, supports collagen production and enhances body immunity among other nutritional benefits. Also, cassava flour is high in vital minerals such as Copper and Zink, which are extremely important in human bone health. Also, the company produces high quality cassava flour which is durable, long lasting/shelf-hold life (9 -12 months) than comparable cassava flour from local varieties of cassava (3 months) because it is obtained from certified varieties of cassava.